TL;DR: Bentonville's median household income was $112,792 in 2024 dollars, based on 2020-2024 American Community Survey data (U.S. Census Bureau).
Rapid Population Growth In Bentonville
Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024, and adding 7,575 residents -- 14% growth -- from 2020 to 2024 (Talk Business & Politics). This trajectory continued into the following year, with the city reaching an estimated population of 63,057 as of July 1, 2025 (U.S. Census Bureau QuickFacts). For those looking to Discover Bentonville, Arkansas, these figures illustrate a market defined by substantial and sustained demand rather than temporary fluctuation.
Such rapid expansion places distinct pressure on the housing inventory, as the physical stock of available homes often struggles to align with the immediate influx of new residents. Sellers in this environment frequently encounter heightened competition for well-located properties, while buyers must navigate a landscape where the number of active listings may not keep pace with the number of households relocating to the area. Understanding these specific population metrics is essential for assessing the true velocity of the local real estate cycle.
Bentonville Economic Indicators And Development
Bentonville's median household income was $112,792 in 2024 dollars, based on 2020-2024 American Community Survey data (U.S. Census Bureau). Sellers should recognize that this income data provides a macroeconomic snapshot rather than a guarantee of purchasing power for every individual buyer, necessitating a strategic approach to pricing and positioning.
The Ledger is a 230,000-square-foot, six-story mixed-use office building at 240 S. Main Street on the Bentonville square, billed as the world's first bikeable office building, which opened to members on October 17, 2022 (Talk Business & Politics). For a homeowner, proximity to such a significant mixed-use project often correlates with reduced commute times and increased access to amenities, factors that can contribute to long-term property stability. Buyers looking near the square should consider how the density of a six-story structure impacts the character of the immediate neighborhood, while sellers can leverage the convenience of walkable office space as a tangible asset.
Downtown Revitalization and Walkability
This roughly ten-acre site was converted from a former shuttered Tyson chicken processing plant and now houses Brightwater Culinary School, Markham & Fitz, Bike Rack Brewing Co., Yeyo's El Alma De Mexico, Co-Op Ramen and Homegrown (Downtown Bentonville Inc.; 8th Street Market, accessed August 2026). If you are considering capitalizing on this heightened interest, you may decide to list your home with us to access qualified buyers seeking proximity to these amenities.
Walkability remains a defining characteristic that separates the city center from the broader region. A downtown Bentonville Square address at 211 S Main St carries a Walk Score of 83, categorized as "Very Walkable," compared with a citywide average Walk Score of 24 for Bentonville overall (Walk Score, accessed August 2026). This statistical disparity highlights a premium on pedestrian access within the core, offering a lifestyle distinct from the car-dependent norm found elsewhere in the city. Buyers prioritizing the ability to access services on foot should focus their search strictly within this central grid, as the data confirms that walkability drops off significantly outside the Square.
Current Pricing And Inventory Levels
Understanding the specific cost of entry and the availability of properties is essential for assessing the current landscape. The median home sale price in Bentonville was $415,000 as of July 2026 (Houzeo). This figure establishes the financial baseline for a typical transaction within the city limits, providing a concrete reference point for capital allocation rather than a generalized market average. For a portfolio manager or individual buyer, this data point serves as the primary indicator of the capital required to secure a residential asset in this specific market at this time.
Inventory depth dictates negotiation leverage and transaction velocity. Bentonville had 766 active listings as of July 2026, representing 2.64 months of inventory supply (Houzeo). A supply of approximately 2.64 months suggests a market where available properties are absorbed relatively quickly, often favoring sellers due to the scarcity of immediate options compared to buyer demand. For sellers, this environment implies reduced competition among simultaneous listings, while buyers must act decisively when suitable properties appear to avoid being priced out or displaced by other active participants in the Bentonville area.
Bentonville Financing And Tax Environment
Securing financing in the current Northwest Arkansas landscape requires attention to specific national benchmarks that directly impact local purchasing power. As of August 13, 2026, the 30-year fixed-rate mortgage averaged 6.67% according to the Freddie Mac Primary Mortgage Market Survey. This figure establishes the baseline cost of borrowing for residential acquisitions in the region. For a portfolio manager or a homeowner evaluating leverage, this rate represents the prevailing expense for long-term capital, influencing monthly debt service requirements and overall affordability calculations for properties within the Bentonville area.
Concurrent with financing costs, the fiscal obligations associated with property ownership in Bentonville are defined by a multi-layered tax structure. The combined sales tax rate in Bentonville, Arkansas is 9.5%, made up of the 6.5% Arkansas state rate, a 1.0% Benton County rate and a 2.0% Bentonville city rate, current as of the rate update effective April 30, 2026 (Avalara). This aggregate rate applies to transactions within the jurisdiction and is a critical component for buyers to consider when budgeting for goods, services, and moving-related expenses. Understanding these distinct levies provides clarity on the total cost of living and doing business in the market.
Working With Mason Capital Group in Bentonville
Mason Capital Group brings 30+ years of experience in Northwest Arkansas to guide clients through this environment. With $2.4B+ in cumulative transaction activity, our team provides the historical context necessary to assess property values accurately. We help buyers and sellers interpret market shifts without relying on generic sales tactics, focusing instead on data-driven strategy.
Our office is located at 609 SW 8th Street, 6th Floor, Bentonville, AR 72712. You can reach us at 479-925-3333 to discuss your specific objectives. Whether acquiring a primary residence or managing a portfolio, working with the best real estate agent in Bentonville ensures you have a dedicated advisor focused on your long-term financial position. We are committed to delivering clear, actionable guidance for your real estate decisions.
What is the population of Bentonville?
Bentonville had an estimated population of 63,057 as of July 1, 2025 (U.S. Census Bureau QuickFacts).
What is the median home sale price in Bentonville?
The median home sale price in Bentonville was $415,000 as of July 2026 (Houzeo).
How many months of inventory are available in Bentonville?
Bentonville had 766 active listings as of July 2026, representing 2.64 months of inventory supply (Houzeo).
What is the median household income in Bentonville?
Bentonville's median household income was $112,792 in 2024 dollars, based on 2020-2024 American Community Survey data (U.S. Census Bureau).
What is the current 30-year fixed mortgage rate?
The 30-year fixed-rate mortgage averaged 6.67% as of August 13, 2026 (Freddie Mac Primary Mortgage Market Survey).