TL;DR: Bentonville’s median household income reached $112,792 in 2024 dollars as of 2020-2024 American Community Survey data (U.S. Census Bureau).
Commercial Office Transactions And Walmart Campus Developments
Investors must scrutinize the specific mechanics of office transactions to understand value creation in Northwest Arkansas. A recent transaction involving the Clorox Co. office building at 2200 S.E. 28th St. in Bentonville illustrates the capitalization of quality assets. The property, a class A, single-tenant building spanning 30,829 square feet, sold for $10.3 million on a transaction reported July 30, 2026. The deal was brokered by Colliers Arkansas/Oklahoma, with the seller identified as National Asset Services and the buyer as an entity tied to S B SNF Realty LLC / Keith Drive Realty LLC. These specific details regarding the buyer and broker are essential for verifying the legitimacy of the deal flow.
The broader market narrative is significantly influenced by the physical expansion of major employers. Walmart unveiled its new 350-acre Home Office campus in Bentonville in January 2025, a development that fundamentally alters the local supply landscape. This campus comprises 12 office buildings, including the 200,000-square-foot Sam Walton Hall and the 360,000-square-foot Walton Family Whole Health & Fitness centre. While this new supply increases the total available inventory, it also signals a sustained demand for high-quality, Class A office space. For investors, the presence of such a substantial, modern campus means that older, less efficient buildings must compete on a much higher level of amenities and efficiency. To fully appreciate the scale of this opportunity, one must Discover Bentonville, Arkansas and understand how these anchor developments drive the region's commercial real estate trajectory.
Bentonville Population Growth Trends
According to the U.S. Census Bureau QuickFacts, Bentonville had an estimated population of 63,057 as of July 1, 2025. This figure represents a continuation of the city's ascent, following a period of accelerated expansion. Talk Business & Politics reports that Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024. This recent surge indicates a robust pipeline of new residents entering the market, which directly correlates with increased demand for commercial space. The volume of this growth is substantial; the same source notes the city added 7,575 residents between 2020 and 2024, representing a 14% growth rate over that four-year span. This influx is not merely a statistical blip but a structural change in the local economy.
For commercial real estate investors, this demographic trajectory signals a maturing market with expanding utility. The consistent rise in headcount suggests that existing office inventory is becoming increasingly valuable as a resource to serve a growing workforce. When evaluating opportunities, prospective buyers should view these population figures not as abstract data points, but as indicators of future occupancy stability and rental potential. A city adding residents at a double-digit percentage rate over a four-year period creates a natural ceiling for vacancy rates. As the local labor pool expands, the necessity for office infrastructure grows in tandem. If you are reviewing office assets in the area, these population metrics provide the necessary context to assess the long-term viability of a specific asset. The data confirms that the demand side of the commercial equation is currently in a state of positive acceleration.
Bentonville Household Income And Property Tax Rates
Investors must distinguish between nominal income figures and the economic reality of disposable capital. According to the U.S. Census Bureau, Bentonville’s median household income was $112,792 in 2024 dollars, a figure derived from 2020-2024 American Community Survey data. This metric provides a baseline for understanding the purchasing power of the local workforce and the potential demand for commercial space. However, the cost of holding that capital is governed by state and local fiscal policy. Tax-Rates.org reports that Benton County property tax is approximately 0.6% of assessed value in 2026. This rate determines the annual carrying cost for real estate assets, directly impacting net operating income and the feasibility of long-term leases. When evaluating a pro forma, the interplay between high income levels and a fixed tax burden creates a specific risk-reward profile that requires careful scrutiny.
Understanding these fiscal inputs is essential for accurate valuation and risk mitigation. A buyer must calculate the effective tax rate against the projected rental income to ensure the asset remains cash-flow positive. If the tax burden rises or the income growth stagnates, the investment thesis weakens. We advise clients to model these scenarios rigorously before committing capital. For a comprehensive review of how these factors affect specific assets in Northwest Arkansas, contact us to list with Mason Capital Group.
Working With Mason Capital Group in Bentonville
Navigating the complexities of the Northwest Arkansas market requires a firm grounded in local expertise. With 30+ years in Northwest Arkansas and $2.4B+ in cumulative transaction activity, Mason Capital Group offers the analytical depth necessary to execute a successful strategy. We operate from 609 SW 8th Street, 6th Floor, Bentonville, AR 72712, providing a central point of contact for your investment journey. Contact us at 479-925-3333 to discuss how our experience can help you identify value in the commercial real estate investment Northwest Arkansas market.
Our approach is grounded in rigorous data analysis rather than speculation. We provide the objective perspective required to assess asset performance and market trends. By leveraging our institutional experience, we help clients navigate the nuances of the region's economic landscape. This ensures that every decision is supported by facts and a clear understanding of the local dynamics. For neighbourhood-level detail, see Discover Bentonville, Arkansas. Current inventory is on our featured listings page.
How much did the Clorox Co. office building at 2200 S.E. 28th St. sell for?
The Clorox Co. office building at 2200 S.E. 28th St. in Bentonville sold for $10.3 million on a transaction reported July 30, 2026.
What is the Bentonville population and how fast is it growing?
Bentonville had an estimated population of 63,057 as of July 1, 2025, and was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024.
What is the median household income in Bentonville?
Bentonville's median household income was $112,792 in 2024 dollars, based on 2020-2024 American Community Survey data.
What is the property tax rate in Benton County?
Benton County property tax is approximately 0.6% of assessed value in 2026.
What is the square footage and price per square foot of the Clorox Co. office building?
The Clorox Co. office building at 2200 S.E. 28th St. sold for approximately $334 per square foot on a 30,829-square-foot building.