TL;DR: New construction lots in Benton County, Arkansas in 2026 include Calara's three announced projects: about 1,182 lots and an estimated residential investment of about $565 million, per Talk Business & Politics (September 29, 2026). They are 900 lots at Windmill and Morning Star roads in Bentonville, 128 Simpson Farms lots ($750,000 to $1.25 million homes) and 154 Rogers lots ($400,000 to $800,000 homes). None has a confirmed lot-delivery date, and only the Rogers lots are tied to a named builder.
How many new construction lots has Calara announced in Benton County, Arkansas in 2026?
This is one developer's announced pipeline, not a county-wide lot count. The Talk Business & Politics report published September 29, 2026 describes about 900 lots at the corner of Windmill and Morning Star roads in Bentonville, 128 lots at Simpson Farms in Bentonville, and 154 lots in Rogers. That is 900 + 128 + 154 = about 1,182 lots. The same report puts the three projects' combined estimated residential investment at about $565 million. Talk Business & Politics (September 29, 2026) puts the Windmill and Morning Star project's estimated investment above $350 million, Simpson Farms at about $125 million and Rogers at about $90 million.
For scale, the Arvest Skyline Report for the first half of 2026 (CBER, August 2026) counted 21,081 lots in 354 active subdivisions across Northwest Arkansas, plus 15,243 residential lots with preliminary or final approval. Coming lots not yet active included 2,118 in Bentonville, 3,866 in Centerton and 242 in Rogers. If you are a builder or investor, read Calara's 1,182 lots as announced supply inside a larger approved pipeline, and ask Calara whether its sites already appear in those city counts before you add the two together.
What price tiers do the three Calara projects target?
Talk Business & Politics (September 29, 2026) separates the projects by finished-home price. Rogers is planned for 154 large single-family lots for homes of $400,000 to $800,000. Simpson Farms is planned for 128 large single-family lots for homes of $750,000 to $1.25 million. The Windmill and Morning Star site has no stated home-price tier. Calara was still completing due diligence and feasibility reviews to determine the sales price, and the report does not specify whether that is a home price or a land price.
The land costs show how the tiers differ. According to the same report, Calara paid $3.17 million for the Rogers site, and $3.17 million / 154 lots = $20,584 per planned lot. It paid $5.5 million for Simpson Farms, and $5.5 million / 128 lots = $42,969 per planned lot. These are raw land costs before roads, utilities and entitlements, so they are a floor and not a finished-lot price.
If you are sourcing lots, the two stated tiers overlap only at the top of Rogers and the bottom of Simpson Farms. Match your product to one tier before you approach the sellers.
Who are the builders, and what are the timing dependencies?
Only the Rogers project has a named builder. According to Talk Business & Politics (September 29, 2026), Calara took assignment of the land contract from Schuber Mitchell Homes, and the 154 lots are contracted to Schuber Mitchell Homes, so those lots are spoken for. If you are a builder, ask Calara whether the Bentonville lots are open to outside builders, since the report names no builder for them.
Talk Business & Politics (September 29, 2026) reports that Rogers construction will be timed to coincide with completion of the city of Rogers' ongoing sewer upgrades serving the project. A search of Rogers sewer news and the city's utility commission agendas found no source tying a specific upgrade or timeline to this development. Treat any start date as unconfirmed until the city gives one.
Talk Business & Politics reported on September 29, 2026 that the 900-lot deal would close in 30 to 45 days, so confirm whether it has closed. A search of the city's planning commission news found no filing for the Windmill and Morning Star site, so zoning, plat and utility status are not yet on record. Lots from this site are likely further out than the closing date suggests.
If you are a builder, do not commit to a delivery schedule for any of these lots until the Rogers sewer work and the Bentonville approvals have dates attached.
What does this lot supply mean for buyers choosing new construction?
The first half of 2026 favored buyers. The 1H 2026 Skyline Report (released August 21, 2026), as reported by Talk Business & Politics, put the average Benton County home sale price at $465,888, with 3,187 homes sold. The average was $432,956 in the first half of 2024 and $422,564 in the first half of 2023, and the report calls this more of a buyer's market than a seller's market.
The Rogers tier brackets that county average, and Simpson Farms sits above it. Price the tax bill too. Arkansas assesses at 20% of market value, and millage applies to that assessed value. At the county average, $465,888 x 20% x 62 mills (Bentonville in the Bentonville #6 district, 2025 millage, 2026 collections) is $5,777 a year; at 54.6 mills (Rogers in the Rogers #30 district) it is $5,087. Amendment 79 caps limit increases for an existing owner only: a buyer by sale cannot claim the prior owner's limit, and new construction is assessed at full value.
If you are buying to live in the home, ask each builder for the lot's city and school district before you compare prices.
What Should You Do With These Numbers?
- Confirm whether the 900-lot Windmill and Morning Star purchase closed within the 30 to 45 days reported on September 29, 2026, and which sales price Calara set after its feasibility review.
- Ask the City of Bentonville whether a planning filing exists for the site before you assume lot delivery dates.
- Check the 2,118 Bentonville and 242 Rogers coming lots (Skyline 1H 2026, August 2026) against Calara's sites so you do not count the same supply twice.
- Use $20,584 per lot (Rogers) and $42,969 per lot (Simpson Farms), from land prices reported September 29, 2026, as raw-land reference points only, and get a finished-lot quote before you underwrite.
- For Rogers, ask the city or Schuber Mitchell Homes when the sewer upgrades finish, since construction is timed to that work.
Frequently Asked Questions
How many new construction lots has Calara announced in Benton County?
Calara has announced about 1,182 lots across three Benton County projects, according to Talk Business & Politics (September 29, 2026). That is 900 lots at Windmill and Morning Star roads in Bentonville, 128 at Simpson Farms in Bentonville, and 154 in Rogers. The three projects have a combined estimated residential investment of about $565 million.
What homes will be built on the Rogers and Simpson Farms lots?
The Rogers lots are planned for single-family homes of $400,000 to $800,000, and the Simpson Farms lots for homes of $750,000 to $1.25 million, per Talk Business & Politics (September 29, 2026). Both are described as large single-family lots. The Rogers lots are contracted to Schuber Mitchell Homes. The report names no builder for Simpson Farms.
Is the Rogers sewer timeline confirmed?
No timeline is confirmed. Talk Business & Politics (September 29, 2026) reports that Rogers construction will be timed to coincide with completion of the city's ongoing sewer upgrades serving the project. A search of Rogers sewer news and the city's utility commission agendas found no source tying a specific upgrade or date to this development, so ask the city directly.
When you choose the best real estate agent in Bentonville for lot or builder-contract work, verify closed transactions in your price tier. If you are weighing these lots as a builder, investor or buyer, call Cameron Torabi, Principal Broker, Mason Capital Group Real Estate Investment & Trust, at 479-925-3333. In a first conversation we will prepare a side-by-side comparison of the three Calara projects, covering price tier, lot count, builder status and open approvals, plus the property tax estimate for the city and school district you are considering.
About the author: Cameron Torabi, Principal Broker — Mason Capital Group. 30+ years of Northwest Arkansas real estate expertise; $2.4B+ in cumulative transaction activity.
Figures in this article are drawn from Talk Business & Politics (published September 29, 2026), the 1H 2026 Skyline Report as reported by Talk Business & Politics (released August 21, 2026), the Arvest Skyline Report 1H 2026 Residential Highlights from CBER, University of Arkansas (August 2026), the Arkansas DFA 2025 Millage Report (2026 collections, published March 2026), and Arkansas DFA property tax relief materials (as of October 23, 2026).
Source: Calara working on estimated $565 million in Benton County housing projects, Talk Business & Politics, Published 2026-09-29. Mason Capital Group is an independent advisory firm and is not affiliated with Talk Business & Politics.