TL;DR: Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024 (Talk Business & Politics).
Bentonville Population Growth Trends
Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024, and adding 7,575 residents -- 14% growth -- from 2020 to 2024 (Talk Business & Politics). This trajectory continued into the following year, with the city reaching an estimated population of 63,057 as of July 1, 2025 (U.S. Census Bureau QuickFacts).
The specific data points provided by Talk Business & Politics and the U.S. Census Bureau QuickFacts offer a clear picture of the pace at which the community is evolving. A 14% increase in residents from 2020 to 2024 requires a significant adjustment in the available housing stock to maintain equilibrium. Those looking to Discover Bentonville, Arkansas will find that the documented rise from 61,791 to 63,057 within a single year indicates a market that is actively absorbing new population rather than stagnating.
Sellers should note that the consistent year-over-year growth reported by both sources supports a competitive environment for listing properties. These statistics define the current scale of the city and serve as the baseline for any serious asset analysis in the area.
Bentonville Income and Sale Price Metrics
Understanding the local economic capacity requires examining the most recent income data available. Bentonville's median household income was $112,792 in 2024 dollars, based on 2020-2024 American Community Survey data (U.S. Census Bureau). This figure provides a baseline for evaluating the purchasing power of residents and the potential stability of the rental market. When assessing investment opportunities, investors should compare this income level against the cost of entry to determine the feasibility of long-term holding strategies. Our featured listings are analyzed against such specific local benchmarks rather than generic national averages.
On the asset pricing side, the current cost of residential real estate reflects the prevailing market conditions. The median home sale price in Bentonville was $415,000 as of July 2026 (Houzeo). For a seller, this number establishes a realistic expectation for property disposition during the mid-summer period. For a buyer, it represents the financial threshold required to acquire a typical property in the area. Aligning the median income with the median sale price allows for a direct assessment of affordability and yield potential without relying on speculative projections.
Bentonville Inventory and Interest Rates
Current market conditions in Bentonville indicate a measured supply of residential properties available for acquisition. As of July 2026, the city maintained 766 active listings, which represents 2.64 months of inventory supply according to data from Houzeo. This specific volume of available homes provides a concrete baseline for assessing the balance between available housing and buyer demand in the area. For property owners considering a sale, this environment offers a specific context in which to list your home with us, as the available supply figures establish a clear picture of the competitive landscape for new entries into the market.
Financing costs remain a primary consideration for investors evaluating potential acquisitions in the current economic climate. The 30-year fixed-rate mortgage averaged 6.67% as of August 13, 2026, as reported by the Freddie Mac Primary Mortgage Market Survey. This interest rate figure is a critical variable for calculating debt service requirements and determining the feasibility of leveraged investment strategies. Understanding the precise cost of borrowing is essential for projecting returns, and this specific rate allows investors to accurately model the long-term financial performance of assets within the Bentonville market.
Bentonville Tax Environment
Arkansas maintains a two-bracket individual income tax structure with a top marginal rate of 3.90% on income above $4,600, according to the Tax Foundation's 2026 state income tax rates. For investors evaluating net operating income and personal cash flow, this specific rate structure establishes a predictable liability framework that differs significantly from states with graduated or higher marginal brackets. The low threshold for the top rate simplifies tax planning for high earners relocating to the area, as the maximum state levy applies quickly to income.
Regarding holding costs, Benton County property tax is approximately 0.6% of assessed value in 2026, as reported by Tax-Rates.org. This figure represents a critical input for pro forma modeling, directly impacting annual expense ratios and overall yield for residential and commercial assets. A rate at this level generally supports stronger cash-on-cash returns compared to jurisdictions with higher millage rates, allowing a larger portion of rental income to flow to the bottom line. Sellers can also point to this efficiency as a durable feature of the market when positioning assets to cost-conscious buyers.
Bentonville Transfer Tax And Airport Expansion
Investors must account for Arkansas's real property transfer tax, which is set at $3.30 per $1,000 of actual consideration on transactions over $100, a one-time cost paid at closing according to the Arkansas Department of Finance and Administration. This statutory fee applies directly to the purchase price at the closing table, representing a specific line item that affects the initial capital outlay for any property acquisition in the state. Understanding this exact figure allows for precise financial modeling when evaluating potential deals in the Bentonville area.
Concurrent with these transactional considerations, regional infrastructure is undergoing significant enhancement. The Northwest Arkansas National Airport's Western Concourse expansion is currently in design through mid-2026, with construction scheduled from September 2026 to September 2028 as reported by the Northwest Arkansas National Airport.
Working With Mason Capital Group in Bentonville
Mason Capital Group operates from 609 SW 8th Street, 6th Floor, Bentonville, AR 72712, providing advisory services grounded in 30+ years of experience in Northwest Arkansas. This longevity allows us to offer historical context that helps investors identify patterns in asset performance over decades rather than just months. Our team focuses on the specific mechanics of the local market to assist investors in understanding positioning. We do not rely on generic sales tactics; instead, we offer a portfolio-manager perspective that prioritizes long-term strategy over transaction volume.
With $2.4B+ in cumulative transaction activity, our firm has established a significant presence in the area's real estate landscape, providing a depth of market intelligence that benefits buyers and sellers alike. We invite you to contact us at 479-925-3333 to discuss your investment objectives. We are prepared to provide the detailed analysis necessary for your next venture.
What is the population of Bentonville?
Bentonville had an estimated population of 63,057 as of July 1, 2025 (U.S. Census Bureau QuickFacts).
How fast is Bentonville growing?
Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024, and adding 7,575 residents -- 14% growth -- from 2020 to 2024 (Talk Business & Politics).
What is the median home sale price in Bentonville?
The median home sale price in Bentonville was $415,000 as of July 2026 (Houzeo).
What is the current mortgage interest rate?
The 30-year fixed-rate mortgage averaged 6.67% as of August 13, 2026 (Freddie Mac Primary Mortgage Market Survey).
What are the property taxes in Benton County?
Benton County property tax is approximately 0.6% of assessed value in 2026 (Tax-Rates.org).