TL;DR: Bentonville's median home sale price was $415,000 as of July 2026, with 766 active listings representing 2.64 months of inventory supply (Houzeo).
Bentonville Growth Metrics
Bentonville has established a trajectory of consistent expansion, evidenced by population figures that underscore its status as a regional hub. The city recorded an estimated population of 63,057 as of July 1, 2025, according to the U.S. Census Bureau QuickFacts. This figure reflects a sustained upward trend, as Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024, as reported by Talk Business & Politics. This period of acceleration contributed to a substantial increase in the local demographic, with the city adding 7,575 residents from 2020 to 2024, representing 14% growth over that span.
This influx of residents creates a dynamic environment for real estate activity, requiring a strategic approach to acquisition and disposition. The rapid demographic shift means that inventory must meet a consistently rising demand, a factor that directly influences market dynamics for investors. Discover Bentonville, Arkansas, and understand how these specific growth metrics translate into tangible opportunities for portfolio management. The data indicates a market where population stability is no longer the primary driver; rather, the focus is on capitalizing on the velocity of change.
Bentonville Income and Home Price Metrics
The financial profile of the Northwest Arkansas market is anchored by a robust local economy. According to the U.S. Census Bureau, Bentonville's median household income stood at $112,792 in 2024 dollars, a figure derived from 2020-2024 American Community Survey data. This income level is one factor distinguishing Bentonville from markets where affordability constraints more often limit buyer power.
Current market dynamics are defined by a distinct supply and demand equilibrium. As of July 2026, the median home sale price in Bentonville was $415,000, while active listings totaled 766 units. This inventory level represents a 2.64-month supply, a figure that typically signals a balanced market where neither buyers nor sellers hold undue leverage. In this environment, pricing accuracy is critical, as the limited number of available properties means that well-positioned assets are likely to transact efficiently. Investors can review current featured listings to see what is currently on the market. We monitor these metrics closely to advise clients on timing and valuation.
Bentonville Real Estate: The Investor Numbers
The cost of capital remains a primary variable for acquisition strategies in Northwest Arkansas. As of August 13, 2026, the 30-year fixed-rate mortgage averaged 6.67% according to the Freddie Mac Primary Mortgage Market Survey. This rate directly influences the debt service coverage ratios investors must calculate before committing capital to a property. High financing costs compress net operating income, requiring a more rigorous vetting of asset performance to ensure long-term viability.
Property tax liabilities further dictate the bottom line for holding real estate in the region. In 2026, Benton County property tax is approximately 0.6% of assessed value, a figure derived from Tax-Rates.org. While this rate is moderate, it represents a recurring expense that must be factored into pro forma cash flow models. Investors must account for this levy alongside the current interest environment to accurately determine the break-even occupancy point for any acquisition. If you are ready to evaluate these specific metrics for your portfolio, list your home with us.
Bentonville Transaction Costs and Rental Yields
Investors must account for the specific transfer tax structure in Arkansas. The Arkansas Department of Finance and Administration states that the real property transfer tax is $3.30 per $1,000 of actual consideration on transactions over $100, paid once at closing. This specific rate applies to the total purchase price, not just the value above a threshold. For a buyer, this is a fixed cost that reduces the capital available for renovation or holding reserves. Sellers also face this liability, as it is a standard line item in the closing statement.
Revenue potential is anchored in current market rental rates. As of June 3, 2026, the Zillow Rental Manager Market Trends data indicates the average rent across all bedroom counts and property types in Bentonville was $1,935 a month. This figure provides a baseline for projected cash flow. When analyzing a specific asset, an investor compares this gross income against the acquisition price and the transfer tax to determine the initial yield. The gap between the monthly income and the total upfront capital required dictates the efficiency of the investment.
Walmart Expands Bentonville Campus
Walmart unveiled its new 350-acre Home Office campus in Bentonville in January 2025, comprising 12 office buildings including the 200,000-square-foot Sam Walton Hall (Walmart). This development represents a significant physical footprint within the Northwest Arkansas market. For investors, the presence of such a concentrated corporate anchor alters the calculus for office and mixed-use acquisitions. The scale of the project suggests a sustained commitment to the area’s central business district.
The 200,000-square-foot Sam Walton Hall is a central component of this expansion. This specific building highlights the premium placed on high-quality, signature office space within the region. When evaluating comparable assets, the specifications of this facility set a benchmark for modern office construction and design. Buyers looking for properties that align with this level of corporate infrastructure should consider how this new development influences the competitive landscape for Class A office space.
Working With Mason Capital Group in Bentonville
Our firm has maintained a presence in Northwest Arkansas for 30+ years, a duration that allows us to navigate the market with institutional discipline. We operate from 609 SW 8th Street, 6th Floor, Bentonville, AR 72712, and our team has generated $2.4B+ in cumulative transaction activity. This track record ensures that every transaction is handled with the precision expected of a formal advisory firm.
We provide the objective perspective required to execute transactions efficiently. If you are seeking the best real estate agent in Bentonville to guide your next move, we invite you to contact us at 479-925-3333 to discuss your specific objectives.
How much did Bentonville grow between 2023 and 2024?
Bentonville was Arkansas's second-fastest-growing city between 2023 and 2024, growing 3.5% to 61,791 as of July 1, 2024 (Talk Business & Politics).
What is the median home sale price in Bentonville right now?
The median home sale price in Bentonville was $415,000 as of July 2026 (Houzeo).
What are the average monthly rents in Bentonville?
The average rent across all bedroom counts and property types in Bentonville was $1,935 a month as of June 3, 2026 (Zillow Rental Manager Market Trends).
What is the current 30-year fixed mortgage rate?
The 30-year fixed-rate mortgage averaged 6.67% as of August 13, 2026 (Freddie Mac Primary Mortgage Market Survey).
What are the closing costs for a property transfer in Arkansas?
Arkansas's real property transfer tax is $3.30 per $1,000 of actual consideration on transactions over $100, a one-time cost paid at closing (Arkansas Department of Finance and Administration).