How Mason Capital Group Markets 1716 W Holly Street in Fayetteville, AR

Cameron Torabi, Principal Broker — Mason Capital Group

6 min read

1716 W Holly Street, Fayetteville, AR, land for sale

TL;DR: Mason Capital Group markets 1716 W Holly Street in Fayetteville, AR through the MLS, commercial and land syndication, a dedicated listing page and an online offering memorandum. Cameron Torabi, the Principal Broker, runs the listing, which is priced at $1,800,000 for 2.34 acres of Residential-Office (R-O) land with a four-unit building. Sellers can call him at 479-925-3333.

Where does Mason Capital Group list a Fayetteville development site?

The firm's commercial and land listings reach buyers through several channels at once, and this listing is categorized as land.

Commercial and land listings also syndicate through the CoStar network (LoopNet, Land.com and affiliated marketplaces), Crexi and full MLS syndication. This site is listed on the MLS as number 1341533, so agents who represent buyers can find it there.

Beyond those channels, the firm's reach is documented. MCG listings drew more than 1.4 million listing and profile views in their first 90 days of premium placement on a single national home-search platform (as of July 2026). They were also featured on 187 national and local websites through one syndication partner alone (as of July 2026). The firm also records nearly 46,000 top-of-search placements (as of July 2026).

Those are firm-wide figures. No one can promise a view count for any individual listing, and this post does not.

How is 1716 W Holly Street presented to buyers?

The presentation leads with the facts a developer or owner-user needs first.

  • The listing page: a dedicated page for 1716 W Holly Street with a lead photograph and the listing's description.
  • The offering memorandum: an online offering memorandum in flipbook format; ask the listing agent for it.
  • The positioning: 2.34 acres (about 101,930 SF per the listing), zoned R-O for residential, office or mixed-use, with up to 24 units per acre and an estimated roughly 50-plus units by right, subject to setback, height and parking standards.
  • The supporting facts: public water and sewer on-site, major road frontage on W Holly Street, land the listing describes as "level, cleared", and seller financing available for discussion case by case.

Each item answers a question a buyer would otherwise have to ask. That shortens the path from first look to a serious conversation.

Who is the marketing aimed at for this listing?

The listing supports three audiences, and the marketing speaks to each of them.

  • Developers weighing the R-O density and the absence of an infrastructure buildout.
  • Owner-users who want the existing 8,218 SF four-unit building as a footprint.
  • Investors who value holding income while entitling, with the listing's Qualified Opportunity Zone statement to be confirmed with a tax advisor.

Proximity matters to all three. The listing places the parcel 0.1 miles from Razorback Stadium and 0.8 miles from the University of Arkansas campus, and describes Dickson Street as walking distance.

What does a seller in Northwest Arkansas receive from Mason Capital Group?

A seller receives a single point of contact and an advisor's view, not only advertising. Cameron Torabi, Principal Broker, Mason Capital Group Real Estate Investment & Trust, leads the listing.

Mason Capital Group serves Northwest Arkansas with brokerage, development, property management and investment advisory under one roof. That serves sellers of homes, commercial buildings and land alike. A seller can ask for pricing guidance, a review of how the property's zoning and existing improvements will read to buyers, and regular conversations about inquiries. Ask what reporting the firm will provide before you sign, and read more about Mason Capital Group, or see other featured listings.

Cameron's record includes $2.4B+ in cumulative transaction activity (estimated combined personal, team and affiliated-brokerage activity over 30+ years; not independently verified; not indicative of current assets under management or future results). He brings 30+ years of Northwest Arkansas real estate expertise to the pricing and positioning of each listing.

How does a seller start with Mason Capital Group?

A seller starts with one phone call to Cameron Torabi at 479-925-3333, and the process then runs in five steps.

  1. Call 479-925-3333 and describe the property, its zoning and any buildings on it.
  2. Share the facts you have: acreage, utilities, zoning, existing leases or income and any restrictions.
  3. Review a recommended price and marketing plan with Cameron Torabi.
  4. Sign a listing agreement once the plan makes sense to you, with your attorney's review.
  5. Go to market on the MLS and the syndication channels above.

Frequently asked questions

How do I get my property in front of more buyers in Northwest Arkansas?

List it where buyers and their agents already search. For commercial and land, that means the MLS, the CoStar network, Crexi and national syndication, supported by a dedicated listing page and a clear offering summary of zoning, utilities and access.

What does Mason Capital Group do to sell a property?

Mason Capital Group prices the property with you and builds a listing page and offering summary. It syndicates to the MLS and, for commercial and land, the CoStar network and Crexi, and Cameron Torabi handles inquiries and showings. Advisory and development knowledge support the conversation.

How much exposure will my listing get?

No one can promise a view count for an individual listing, and Mason Capital Group does not. The firm can show its documented firm-wide figures, dated July 2026, and explain which channels your property type would use.

What will the listing page for my property include?

Each featured listing has its own page on the Mason Capital Group website with the property's description and key facts, as 1716 W Holly Street does. Ask Cameron Torabi at 479-925-3333 which photographs and documents your page would carry.

Which websites carry listings from Mason Capital Group?

The channels depend on the property type. Commercial and land listings use the MLS, the CoStar network, which includes LoopNet and Land.com, and Crexi, alongside the firm's own pages and its syndication partner. Ask for your property's channel list in writing before you sign.

Can a listing advertise seller financing?

Yes, if the seller is willing. The 1716 W Holly Street listing states seller financing is available for discussion case by case. Sellers should settle terms with their attorney first, so the marketing describes the option accurately.

What should I ask a listing agent before I sign?

Ask how the property will be priced, which channels it will use and who answers buyer inquiries. Also ask what reporting you will receive and how the agent will explain zoning and existing improvements to buyers. Compare answers before you choose.

How do I list my property with Mason Capital Group?

Call Cameron Torabi at 479-925-3333 or use the contact page to list a property with Mason Capital Group. He will review the property, recommend a price and explain which channels the listing would use. Sellers of homes, commercial buildings and land in Northwest Arkansas all start the same way.

To discuss how a listing like this would be marketed, call Cameron Torabi at 479-925-3333 or contact Mason Capital Group.

About the author: Cameron Torabi, Principal Broker — Mason Capital Group. 30+ years of Northwest Arkansas real estate expertise; $2.4B+ in cumulative transaction activity.

Estimated figure reflecting combined personal, team, and affiliated-brokerage transaction and development activity across Northwest Arkansas over a 30+ year career. Based on internal estimates; not independently verified. Not indicative of current assets under management or future results.

https://www.masoncapitalgroup.com/blog/1716-w-holly-street-fayetteville-how-mcg-markets