Beaty Capital Group Inc., a family-owned investment company based in Rogers, is proposing a 16-story, 207-room hotel and entertainment project in the Pinnacle Hills area of Rogers.
According to a large-scale development plan filed with the city, the 1.57-acre site is at 3529 S. Pinnacle Hills Parkway. Ruth's Chris Steak House occupies that address. The upscale restaurant opened in 2007 but will relocate later this year to a larger venue under construction nearby.
Clinton Bennett, principal at Bennett Commercial Real Estate in Rogers, said Beaty Capital Group has the property under contract. Chops Properties LLC, led by Andy Woodman, is the owner.
Lance Beaty, the founder and chief executive of Beaty Capital Group, confirmed the development plans in an interview with the Northwest Arkansas Business Journal on Monday (March 11). Beaty Capital Group primarily focuses on real estate and investments in smaller markets in the central United States.
"In this type of development, there are 100 things that have to take place for it to come to fruition," Beaty said. "We're on No. 21. We've been through the zoning. Now we're going through large-scale. Based on our initial meetings, we feel pretty optimistic that this is a project that fits at that site."